A digital illustration of a plant with dollar signs as flowers, growing in a pot.

Learn & Grow

Discover simple tools and lessons to take control of your money and future. See special sections on Youth Behavioral Finance & Basic Financial Concepts.

Behavioral Finance Concepts Section

PDF of 4 Behavioral Finance Lessons
Green background with a coin icon on the left, dollar symbol inside, and four lessons listed: 1. Why We Don’t Always Spend Rationally 2. Social Media & The Illusion of Free 3. Nudges & Micro-Decisions 4. Influencers & Aesthetics
Educational infographic titled 'Lesson 1: Why We Don't Always Spend Rationally' explaining emotional triggers like impulse spending, anchoring, loss aversion, and scarcity through related online shopping images and a green brain icon.
Educational poster titled 'Lesson 2: Social Media & The Illusion of Free' explaining key concepts about online advertising. It highlights that apps are free but cost users attention and data, and discusses various advertising strategies such as personalized advertising, endless scrolling, micro-targeting, algorithmic targeting, and dark patterns. The poster includes a section on social media activity, encouraging users to check their feeds and label content. There is also a section on thinking about advertisements, with tips on how to analyze and create social media ads. The poster features a green illustration of a person pinning ads on a bulletin board labeled 'ADVERTISEMENT' and a green tag with 'BRAND' written on it.
Lesson slide on nudges and micro-decisions, detailing key concepts like default, decoy, gamification, and one-click buying, with screenshots of Netflix and Amazon subscription pages.
A slide titled "Lesson 4: Influencers & Aesthetics" with key concepts and three smartphones displaying social media posts of influencers.

Additional Behavioral Finance/Economics Resources

Check out some resources and cool behavioral economics concepts in this section!

Basic Financial Concepts Section

PDF of 6 Basic Financial Concepts Lessons
A graphic with a green background features a diamond illustration on the left and a list of six lessons on the right related to personal finance and investing.
A colorful infographic titled 'Lesson 1: Money Mindset & Goals'. It explains how money choices appear daily and provides steps to sort spending, set goals, and think about the future. The infographic includes sections on categorizing expenses, the 50/30/20 budgeting rule, setting short-term and long-term goals, and visualizes progress with a person raising a green flag next to a rising bar chart.
An educational infographic titled 'Lesson 2: The Basics of Budgeting' explaining the fundamentals of budgeting, including creating a spending plan, tracking expenses, and dividing remaining money using the 50/30/20 rule.
Educational lesson slide on saving and compound interest with headings, step-by-step explanations, and a piggy bank illustration.
Educational chart titled 'Lesson 4: Understanding Credit' explaining credit basics, scenarios, and quiz answers, with text highlighted in green, and a graphic of a credit card at the bottom right.
Educational infographic titled 'Lesson 5: Careers & Earning' explaining concepts like hourly wage, gross pay, net pay, deductions, reading a paycheck, exploring careers, and reflection questions, with green and black text on a light background and a simple illustration of a check.
Page from a financial education booklet titled "Lesson 6: Investing & Future Planning." It features a green highlighted section explaining that saving is step 1 and investing is step 2, and includes definitions for stock, bond, index fund/ETF, and retirement accounts. The page outlines steps for building a mini portfolio with a hypothetical $1,000, and has a green line graph with dollar signs indicating growth.